OCT
26
0

Every Dollar Thrice: Business Strategy & My Imaginary Pumpkin Farm

Every Dollar Thrice: Business Strategy & My Imaginary Pumpkin Farm
“Imagine this is your pumpkin farm,” my friend Dallas says. She is trying to help me grow my business and has just suggested I revise my years-ago-templated contracts. I have responded to her suggestion by showing her my robust social media posting and curating schedule, proof that I don't have time to screw around with re-doing contracts that work fine. I’m proud of my social media marketing strategy. It works. It keeps me busy. “So, I’m visiting your pumpkin farm during a really amazing, ......
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JUN
14
0

The Art of Money or Happy Book-Birthday, Bari!

The Art of Money or Happy Book-Birthday, Bari!
Maybe it was those timed arithmetic tests in first grade that drove me to run. Maybe it’s my time in the credit-trap so many college students experience. Maybe it’s my failed career as an activist fundraiser. Whatever it is, money is hard for me. I entertain damaging beliefs, that I’m bad at math, that rich people are the devil, that money is imaginary and thus unimportant. I’ve done crazy things to feel more in-control and successful with money: frozen credit cards in ice, dipped money in glit......
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MAY
18
0

Sounds Like a Writer to Me: Interview with Precious J. Stroud

Sounds Like a Writer to Me: Interview with Precious J. Stroud
I’ll bet every Black woman alive has a story to tell about racism or sexism, and Precious J. Stroud has set out to collect the ones about how Black women successfully navigate structural racism and sexism in the workplace. As founder of the BlackFemaleProject, she supports women to write their own stories, stories that help prepare girls and young women for the realities of the work world by introducing stories of triumph and perseverance. “We are committed to helping each other. If you be......
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MAY
11
0

Your Market’s Heart (revised)

Your Market’s Heart (revised)
I love the lesson of target market because at first, new business owners reject it. "Everyone will buy my widget," we proclaim, convinced our entrepreneurial spirit requires this sense of abundance. But when the burden of content marketing and the sting of competition begin to wear on us, we learn to focus. And we learn that celebrating, cultivating, and catering to our ideal target market unearths a rich vein of loyal customers, a scant inch wide, but a mile deep. I make it my business to nev......
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FEB
10
0

Recycling: 6 Ways To Make Your Blog Work for You:

Recycling: 6 Ways To Make Your Blog Work for You:
If you’ve been blogging for a year or more, you’re sitting on a goldmine of recyclable content. Recycling your content isn’t cheating! It’s yours, and keeping a blog or content strategy alive and running, year in and year out, is a big job. You deserve all the breaks you can get. Here are a few ways I’m recycling my content from 7 years of blogging as the Sexy Grammarian: Revise: Things change over the years. The voice you’ve worked so hard to develop sounds better now than it did when you w......
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