MAY
11
0

Your Market’s Heart (revised)

Your Market’s Heart (revised)
I love the lesson of target market because at first, new business owners reject it. "Everyone will buy my widget," we proclaim, convinced our entrepreneurial spirit requires this sense of abundance. But when the burden of content marketing and the sting of competition begin to wear on us, we learn to focus. And we learn that celebrating, cultivating, and catering to our ideal target market unearths a rich vein of loyal customers, a scant inch wide, but a mile deep. I make it my business to nev......
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MAY
06
0

Etsy Treasury: Like A Boss

Etsy Treasury: Like A Boss
Thanks for visiting the Sexy Grammar Blog. Feast your eyes on this week's newest content on Etsy, where The Sexy G curates hot, handmade gifts to indulge and inspire the writer in you. You'll adore this week's Etsy Treasury, Like A Boss, which includes badass temporary tattoos, a golden ampersand, boss lady jewelry, and everything you need to indulge the entrepreneur in you for small business week. While you're on Etsy, why not peek at all our treasuries of sumptuous gifts for writers......
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MAY
06
0

My Small Business Week Guide

SG_blog_lifestyleSan Francisco's Small Business Week mixes festive gatherings with practical opportunities to learn and connect to our vibrant community. I'm a big fan of the entrepreneurial culture in this town, and business owners who want to write their own social media or business proposals make up about a third of the writers I serve in Private Sessions. Don't let this year's jam-packed schedule of events overwhelm you. As a longtime veteran of the scene, I've planned this fool-proof agenda with registra......
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MAY
15
0

Passion in Marketing: Susan Brown and Beyond The Fog TV

Social Media Expert and Sexy Grammar Blogger Raeme Miccio Gaviño talks with filmmaker and entrepreneur Susan E. Brown about passion, beauty, San Francisco, and her small business, Beyond the Fog. Raeme Miccio Gaviño: Why don’t you tell us a little about your involvement with Sexy Grammar? Susan E. Brown: I found out about Kristy’s workshops and decided to take one in 2009. After I finished the first one, I signed up for the same course again. Twice in a row! I was able to write a screenpla......
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MAY
14
2

How To Build A Social Media Strategy: 5 Tips For Businesses Getting Started

We're all experimenting. Even the bloggers and Facebook users who look like they know what they're doing are just experimenting, so if you feel a little fumbly, remember that use of social media as a marketing tool is in its infancy. Don't let anybody tell you there's only one way to use Yelp or Pinterest. They haven't seen your way yet. Get a teenager. I assumed my teenage intern would be able to fix my computer, but she surprised me by mentoring me in social media use as well. And it's no wo......
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