MAY
11
0

Your Market’s Heart (revised)

Your Market’s Heart (revised)
I love the lesson of target market because at first, new business owners reject it. "Everyone will buy my widget," we proclaim, convinced our entrepreneurial spirit requires this sense of abundance. But when the burden of content marketing and the sting of competition begin to wear on us, we learn to focus. And we learn that celebrating, cultivating, and catering to our ideal target market unearths a rich vein of loyal customers, a scant inch wide, but a mile deep. I make it my business to nev......
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MAY
27
0

Cafe Review: Ritual Roasters

Cafe Review: Ritual Roasters
Thanks for visiting the Sexy Grammar Blog. Feast your eyes on this week's newest content on Yelp, where The Sexy G reviews cafes and curates three Yelp lists of hot places to write: bars, cafes, and retreat destinations. Wishing you could indulge in hanging out in a cafe like a writer? You can! Here are The Sexy G's guides to writing in cafes  and to taking yourself on a writing retreat. And indulge in this week's 5-star review of Ritual Roasters, coffee fetishists who aim to fuel th......
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MAY
13
0

San Francisco Small Business Week: Why You Should Go

San Francisco Small Business Week: Why You Should Go
It breaks my heart to miss San Francisco Small Business Week this year. The weeklong event qualifies as one of my most beloved festivals in a town with an outrageous festival scene.  It's the people, from the seasoned organizers and teachers to the trembling first-timers. I love the glad-handing, the business-card passing, the wine flowing, and the ideas exchanging. Everyone who attends wants to see everyone else succeed for the good of this unique, beautiful city and its ever-volatil......
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JUN
05
0

Happy Pride from The Sexy G

One of the first assignments I give a new writer is to come out about it. When you start telling your friends you're writing, they will stimulate you with fascinated and inspiring questions. Next time they see you, they'll ask, "How's the novel?" They will engage with you about your dissertation. They will read your blog. There's a reason I blog about inspiration during Pride month. I feel frisky and stirred up, juicy and aroused. Sexual freedom and expression inspire me. Drag inspires me. My......
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MAY
14
2

How To Build A Social Media Strategy: 5 Tips For Businesses Getting Started

We're all experimenting. Even the bloggers and Facebook users who look like they know what they're doing are just experimenting, so if you feel a little fumbly, remember that use of social media as a marketing tool is in its infancy. Don't let anybody tell you there's only one way to use Yelp or Pinterest. They haven't seen your way yet. Get a teenager. I assumed my teenage intern would be able to fix my computer, but she surprised me by mentoring me in social media use as well. And it's no wo......
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